Harley Street Hearing: A Decade of Digital Transformation
Overview
Harley Street Hearing is a leading UK audiologist based in London's prestigious Harley Street. Specialising in hearing care and solutions, they provide high-quality services to individuals, professionals and celebrities and across the UK.
About
Established as one of the foremost private hearing clinics in the UK, they have built a reputation for offering cutting-edge diagnostic services, personalised hearing solutions, and the latest in hearing aid technology.
With a team of highly trained audiologists, Harley Street Hearing specialises in treating a wide range of hearing issues, from mild hearing loss to complex auditory conditions.
Their clients include high-profile celebrities and well-known public figures such as Sir Elton John, Coldplay, Dame Judi Dench, Pete Townshend, Zane Loe and many popular leading UK bands and musicians.
History
We’ve been working closely with the Harley Street Hearing team since their inception in 2007, and enjoy a trusted relationship – being responsible for their websites, digital marketing and general online support.
Initially commissioned to produce a website for their main brand, we’ve since created four more sites for the company as they expanded to different locations throughout the UK.
During the past 10 years, we’ve maintained and grown our relationship to elevate their digital presence and expand their online reach.
Harley Street’s primary goal was to become the leading audiologist and hearing care specialist in London, and in order to do that they need a unified online approach.
The business has grown over the years to the point where they now have four independent clinics in London, six hybrid hospital-based clinics and more recently a North West presence.
We worked with their team closely to create a long-term strategy that showcased their strong brand, created a content-rich website, and generated consistent patient bookings.
Key Challenges
- Establish a cohesive brand identity across all online channels to enhance credibility and recognition.
- Develop a website that communicates their expertise and offers a seamless user experience for patients.
- Improve local search visibility for all clinic locations, driving more traffic and new patient enquiries.
- Ensure consistent lead generation through a combination of organic search and paid campaigns.
- Foster stronger community engagement through social media to build trust and establish thought leadership.
By addressing these challenges, we aimed to position Harley Street Hearing as the top choice for hearing care in London and beyond.
Website Development
Over the last decade, Pixel Kicks has developed and maintained multiple websites for Harley Street Hearing, focusing on user experience and accessibility. Each iteration of the site has been designed with a patient-first approach, optimising appointment booking and information access. Website support has also included proactive updates, regular maintenance, and continuous improvements to ensure reliability.
Search Engine Optimisation (SEO)
The site is number 1 in Google for “hearing aids london“, and our ongoing SEO efforts are aimed at improving the organic visibility further on longer-tail keywords. We conducted comprehensive keyword research, optimised on-page content, and built quality backlinks to increase their rankings on search engines. As a result, Harley Street Hearing has seen a significant increase in both local and national organic search traffic.
Google Ads
To target specific services and generate leads, we have managed various Google Ads campaigns over the years. Our strategic ad placements and continuous A/B testing have helped improve their return on ad spend (ROAS), ensuring they reach individuals seeking hearing solutions in the UK.
Social Media Management
We worked closely with Harley Street Hearing to craft a social media strategy that effectively communicates their brand values and expertise. By creating engaging content, we have fostered an active online community and positioned Harley Street Hearing as thought leaders in the audiology space.
Increased Web Traffic
Over the last 10 years, Harley Street Hearing has experienced a consistent year-on-year increase in website traffic, with a notable surge in organic traffic driven by our SEO strategies.
Boosted Lead Generation
Our Google Ads campaigns have consistently delivered quality leads, helping Harley Street Hearing reach new patients efficiently.
Improved User Engagement
Through website improvements and social media management, we have increased patient engagement and established Harley Street Hearing as a trusted resource for hearing care.
250
%
Increase in organic traffic
15
%
Increase in dwell time
8
%
Decrease in bounce rate
Ongoing Partnership
Our partnership with Harley Street Hearing remains strong, with ongoing efforts in SEO, digital marketing, and website support. Together, we continue to adapt to changes in the healthcare landscape, ensuring Harley Street Hearing remains at the forefront of audiology care.
The long-term partnership between Pixel Kicks and Harley Street Hearing is a testament to the power of collaboration in achieving sustained digital growth. Our comprehensive approach, covering website development, SEO, PPC, and social media, has positioned Harley Street Hearing as a leader in the audiology sector.
To find out how we can help you get great results, give us a ring on: 0161 713 1700
Or email us at: [email protected]