Branding Agency Manchester
Creative branding agency in Manchester
With over 5.6 million businesses in the UK alone, standing out from the competition is the only way to be seen or heard. Capturing the attention of your target audience within seconds is the key to driving leads and conversions, whether that be on a search engine, billboard or packaging.
At Pixel Kicks, we are experts in creative branding, specialising in transforming your business into a memorable and unique brand, and setting you apart from your competitors. Utilising both physical and digital brand touchpoints, we can put you in front of the right audience, one who will relate and engage with your business, creating a long-lasting effect on your company’s influence.
Why is branding important?
Branding is, visually, everything your company represents, a way for your audience to know you, and an opportunity to stand out amongst your competitors. A strong brand identity should evoke an emotion in your audience, building trust and connecting on a deeper level.
Pixel Kicks are your ideal partner in putting you ahead of the game, with impactful branding and unique ambitions. We believe in giving you an identity you can be proud of.
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Brand research and analysis
The first step in creating a unique and successful brand identity is to explore everything about your business, including your industry, audience, competitors and expectations. We will ask questions and discover exactly what it is that makes your business tick.
Brand strategy
Once we have a sound understanding of all the elements that make up your business, we will move on to your brand’s strategy. A vital component in your brand identity is strategy, which helps us develop your brand’s mission, vision, and core values. Establishing this early allows us to hone in on the very definition of your business, adapting your brand to reflect what makes you truly you.
Creation of elements
Now onto the fun stuff, it’s time to begin the design process, developing your brand name, logo, tagline and all the other visual elements that will make you stand out from the crowd. Keeping your brand strategy in mind, we will align our ideas with our research and your feedback to create a cohesive theme that runs throughout your brand identity.
Brand guidelines
Brand guidelines are the perfect visual resource for showing you and your partners the components of your brand, with intricate details illustrating the thought process behind each colour, typeface, and shape. This instruction manual reflects exactly how your brand should be reflected both online and offline, and across various platforms or channels, with strict rules on formatting and usage.
Brand growth and development
Once both parties have signed off on the project completion, the final step is to begin the rollout of your brand-new identity. We will apply your brand assets to digital touchpoints such as your website, social media and physical advertising, including business cards, brochures, flyers, large-format posters and more. We are also able to advise on details such as sizes, formats, paper stocks, binding and finishing.
Branding case studies
We worked with accountancy and legal services firm, Accounts and Legal on branding and web design. This involved a full brand workshop, competitor research and customer analysis, guiding the client through the process and creating a brand identity that fully conceptualised the branding brief. Read our full case study.
We have also provided creative branding for Mhance, a Microsoft Solutions Partner who delivers technology solutions for businesses, Rathin Medical, a digital healthcare firm, and Taylor Jones Recruitment, a global recruitment agency.
Case Studies
What branding services do we provide?
At Pixel Kicks, we cover all areas of company branding, including:
- Logo creation
- Visual Identity: Involves creating brand visuals that grab the attention of your target audience.
- Rebranding: Gives your company an up-to-date feel, with an improved brand strategy, visuals and more.
What’s the difference between a logo and a brand?
A logo is just one component of a brand; it is a visual graphic used to help identify one business from another. Logos serve as a face to a name and allow your audience to recognise you at a glance. A brand on the other hand is a complete catalogue of everything your business stands for and represents. It is the complete embodiment of your company, taking into account your values, mission and vision. A brand creates a strong company identity, giving you the opportunity to establish customer loyalty and stand out from the crowd.
At Pixel Kicks, our branding speciality goes hand in hand with our web design services, combining all the visual elements that represent your business into a unique and cohesive website. Read more about our Website Design & Development Services.
To find out how we can help you get great results, give us a ring on: 0161 713 1700
Or email us at: [email protected]
