SEO Manchester
Manchester SEO agency
Search engine optimisation (SEO) should be one of the first, and arguably most important keystones in your business plan. An effective SEO strategy will help your business rank at the top of search engine results pages, leading to an increase in traffic and search visibility organically.
Our SEO experts can help you dominate Google’s search engine rankings, whether this be across Manchester, the UK, or internationally, delivering bespoke SEO strategies tailored to your business needs.
Why is SEO important for business?
SEO firmly cements its place as a vital component of modern-day business success. Simply having an online presence already opens your business up to a wider network of potential customers, and harnessing effective SEO means your business is put right in front of your target audience. With SEO, you increase the chance of conversions, leading to a more profitable business for years to come.
At Pixel Kicks, we help your company dominate, whether in a local market, or a nationwide competitive field. We keep up to date with the latest industry trends and updates, ensuring you stay ahead of the game.
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Our expertise
Mobile SEO
Ecommerce SEO
Local SEO
Technical SEO
Why choose Pixel Kicks as your Manchester SEO company?
With such a competitive SEO market, particularly that of Manchester agencies, why should you partner with us?
Having worked with clients from a wide variety of industries, we know what it takes to deliver results. With some of the best SEO experts in the industry, working with a Manchester SEO company doesn’t limit your reach. In fact, we have a proven record of success working with not only Manchester-based businesses, but businesses across both the UK and Europe, consistently delivering increased rankings, website traffic, lead generation, and ultimately high return on investments.
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SEO Site Audit
The first step in creating an effective SEO strategy is a site audit, an in-depth evaluation of your current SEO performance, highlighting areas for optimisation and improvement. In this beginning stage, our SEO experts will be able to identify issues with your website and make any urgent fixes that could be affecting your search engine rankings.
Competitor Analysis
The main objective of any SEO campaign is to get search engine users to click onto your website. On average, the top-ranking search engine result has a click-through rate (CTR) of 9.28%, reducing to 5.82% and 3.11% for the second and third-ranked sites. This means that out-ranking your competitors for those valuable keywords is essential in generating traffic. At Pixel Kicks, our SEO services include thorough competitor analysis, identifying keyword opportunities to climb rankings and getting your website in front of your target audience.
SEO Keyword Research
At the heart of SEO are keywords, the terms users are searching for to help find what they need. Our SEO team employs their expertise in researching your business and industry, finding opportunities for tailoring content to the most relevant and profitable keywords. We regularly monitor the keywords you are ranking for, whilst searching for missed keyword opportunities that can help build your organic rankings, optimising your website in line with your target audience’s needs.
On-site Optimisation
Leading on from keyword research is on-site optimisation. Here, we incorporate our research findings into fully SEO-optimised page content, including titles, internal linking, metadata and URL structure, applying white hat SEO strategies to improve your search rankings.
Content Marketing
A great website is rendered useless without great content to match. In order to have a fully optimised website, you need web pages and blogs that align with your SEO strategy. At Pixel Kicks, our SEO team are experts in writing high-quality content that is optimised to include your priority keywords whilst engaging the reader and gearing them towards making a conversion, whether this be buying a product or inquiring via a contact form.
Link Building Strategies
Once all of your site’s on-page content is optimised for SEO purposes, the next step is to acquire high-quality backlinks to assist in strengthening your domain authority and ranking.
A backlink is essentially when one website links with another, adding value to your site and increasing its visibility to search engines. Acquiring quality over quantity in regards to backlinks is a fundamental part of our SEO process, taking your business levels above your competitors.
Monthly SEO Reporting
The last, but by no means final part of our SEO process is reporting. At Pixel Kicks, we believe in transparency and honesty in our results and progress, offering you a monthly ongoing report for your campaign. At the beginning of each month, you will receive a full breakdown of your campaign’s progress, highlighting keyword positions, backlink data, and work we have carried out on your site. We also understand that the work we do may not so easily translate into a report, so we are more than happy to arrange monthly catch-up calls to walk you through our processes, giving you the opportunity to gain a full understanding of the results.
SEO case studies
We started working with DOCAN, a global engineering consultancy, in 2020, tasked with both designing and developing a new website. However, a website without an online presence does not generate traffic.
Our SEO experts devised an effective SEO campaign strategy, designed to improve keyword rankings and organic search traffic, propelling DOCAN forward within the engineering industry.
We were able to achieve a 534% increase in organic traffic, a 385% increase in the number of organic keywords, and a 62% increase in website conversions, all while maintaining a page one ranking for ‘engineering consultancy’.
Other notable clients we have helped with their SEO progress include CRP (Corrosion Resistant Products), a global provider of PTFE/PFA lined piping equipment, Harley Street Hearing, a well-established audiologist based in Harley Street London, and EDRMedeso, Northern Europe’s leading supplier of engineering software.
Case Studies
How does SEO work?
SEO is split into two key areas: on-page SEO and off-page SEO.
On-page SEO is the work done on your website to improve its content for SEO purposes. This involves writing high-quality site content, improving site speed, site restructuring and more to improve both search engine rankings and user experience.
Off-page SEO is the work done off your website, for example, building backlinks. Off-page SEO improves your website authority, showing search engines that your business is valuable and trustworthy for users. Our team combines technical expertise with creative thinking, delivering bespoke SEO campaigns to not only get you where you want to be but also to help you stay there.
How long does SEO take to work?
One of the most commonly asked questions regarding SEO is the time frame for results to show. There is unfortunately no short answer to this question as organic search results can take time to change and there are only some aspects that are under our control. However, at Pixel Kicks, with regular monitoring and updating of content and keywords to fit with the Google algorithm, we typically start to see an uplift in rankings within the first 3-6 months of any campaign.
What SEO Services do we provide?
Pixel Kicks is one of Manchester’s leading SEO agencies as we provide SEO expertise in a variety of areas for both B2B and B2C clients. Besides both on-page and off-page SEO, we also provide technical SEO support, mobile SEO, ecommerce SEO and local SEO.
To find out how we can help you get great results, give us a ring on: 0161 713 1700
Or email us at: [email protected]
