Century Tech: Strategic website improvements for an innovative learning provider

Century Tech’s AI powered learning  platform combines neuroscience and learning science to create personalized learning pathways for students. This approach aims to accelerate learning, reduce teacher workload through automated marking and data analysis, and enhance teaching by providing actionable data insights for targeted interventions. ​

The platform offers courses in English, maths, and science for primary, secondary, and further education levels. It is utilised by various educational institutions, including primary and secondary schools, independent schools, international schools, further education colleges, and tutoring businesses. ​

Founded in 2013 by Priya Lakhani OBE, Century Tech has been recognized for its innovative contributions to education. In 2021, the company was named a Technology Pioneer by the World Economic Forum for transforming learning in thousands of schools globally.

How we support one of the UK’s top edtech brands with agile WordPress development

Century Tech needed a reliable digital partner to support and optimise their website as their business scaled. Since coming on board, we’ve delivered a range of updates – from bespoke landing pages and UX improvements to SEO strategy and analytics support – all aimed at enhancing performance and supporting their marketing efforts.

Website design & continued development

• Designed and built a series of dynamic landing pages, working closely with internal stakeholders and brand teams.
• Assisted with other key pages including a BBC Bitesize learning page, B2B content areas, and campaign-specific landing pages.
• Supported UX and visual hierarchy decisions, ensuring consistency and responsiveness across devices.
• Developed custom features such as anchor/jump link functionality and block-specific content modules.

Technical support & maintenance

• Provided ongoing WordPress website maintenance, updates, and content changes.
• Investigated and resolved issues such as broken navigation menus and image rendering on mobile.
• Helped manage WP Engine access and handled cache clearing and performance-related tasks.

Digital strategy & analytics

• Implemented and tested tracking scripts and UTM tagging for new pages and campaigns.
• Supported setup and validation of Google Analytics tracking, including goal completions and event triggers.
• Advised on SEO best practices including metadata, internal linking, indexing, and page structure.

Project management & collaboration

• Acted as a long-term digital partner, offering reliable support across multiple workstreams.
• Provided clear communication and handovers during periods of leave or project transitions.
• Coordinated with Century Tech’s teams across marketing, product, and design, maintaining smooth project delivery and quick response times

As their retained digital partner, we provide monthly support that includes a retained amount of flexible website development time, ongoing SEO consultancy, and a detailed monthly performance report. This setup allows us to remain proactive, responsive, and aligned with their evolving goals.

By working closely with their internal teams, we’ve built a trusted partnership rooted in communication, consistency, and results – and we’re excited to keep playing a part in their mission to transform education through technology.