Certifix: Building a scalable Shopify store for the construction industry

Traditionally relying on phone, email, and account manager relationships, Certifix identified the need to transform their ecommerce presence into a major revenue-driving channel. Subsequently, the decision to partner with Pixel Kicks was made in order to design and build a new Shopify website to lead this transformation.

Challenges

Certifix’s existing website had been built in-house several years ago using the Odoo platform. While Odoo integrated their ERP and CRM systems, it brought certain limitations:

• Poor design flexibility and functionality.
• Significant usability issues for both customers and administrators.
• Weak analytics, leaving little visibility on performance.
• Poor brand messaging, making it difficult for both staff and customers to succinctly describe what Certifix offered.

Goals

The project had a clear set of goals:

• Build a new, scalable ecommerce website on Shopify.
• Improve speed, usability, and mobile responsiveness.
• Deliver a powerful search function allowing users to find products quickly.
• Preserve and grow search engine rankings.
• Create a clean and modern design to align with the refreshed Certifix brand.
• Cater to both B2B and B2C audiences with a straightforward, conversion-driven user journey.
• Futureproof the platform for marketing growth, including PPC and SEO campaigns.

Pixel Kicks’ Solution

Following a discovery process and technical meetings, Pixel Kicks proposed a Shopify-based solution that would provide a robust, scalable foundation for growth.

Key aspects of the approach included:

• Platform choice: Shopify offered reliability, scalability, and a full range of ecommerce functionality out of the box.
• Plytix integration: All product data would be centrally managed in Plytix, with seamless syncing to Shopify, making product updates efficient and scalable.
• Design: A modern, clean layout inspired by leading retailers like Fischer, Hilti, B&Q, Screwfix and Mango Bikes, with a clear emphasis on simplicity, speed, and conversion.
• SEO foundations: Pixel Kicks carried out a technical SEO audit, Core Web Vitals optimisation, URL redirects from the old site, and ensured the new site was fully optimised for mobile users and fast-loading.

Key Features Delivered

• Plytix PIM integration to allow Certifix to scale rapidly
• Fast, powerful product search.
• Split shipping functionality in the Shopify checkout
• Custom metafield filters on category pages
• Customer account functionality including order history and favourites.
• Modern, grid-based product listing pages.
• Product enquiry options in addition to instant purchase
• Stock management tools including low stock notifications.
• Flexible payment options via Stripe, PayPal, Apple Pay, and Google Pay.
• Integrated Google Analytics 4 and optional tracking via Facebook and LinkedIn.
• Full SEO setup including technical audit, site speed optimisation, and schema markup.
• Backup of the legacy Odoo site for security and reference.
• Post-launch training for the Certifix team to manage the new platform confidently.

Results

The new Certifix Shopify website is now live, representing a huge leap forward from their previous setup. Key outcomes include:

• A major improvement in website usability and mobile responsiveness.
• A strong, clear brand identity showcased through modern design and messaging.
• A fully scalable product catalogue capable of supporting tens of thousands of SKUs.
• A technically solid platform ready for PPC, SEO and digital marketing expansion.

Certifix are now positioned to grow their online business significantly, backed by a site that offers speed, usability, and a professional brand experience to their customers.

Conclusion

The Certifix project is a great example of how a traditional B2B business can transform its digital presence and unlock new revenue opportunities. By partnering with Pixel Kicks and investing in the right technology stack, Certifix now have a website ready to meet the demands of modern ecommerce – and to grow with them into the future.