Henshaws Roofing & Building Supplies

The Brief

Henshaws Roofing & Building Supplies primarily serves trade customers, with retail sales comprising a minor portion of revenue. Through thorough research into their online presence, they identified that while their core trade audience showed limited interest in ecommerce solutions, competitors had successfully used ecommerce to attract retail consumers.

Henshaws then reached out to Pixel Kicks to discuss a potential partnership for their upcoming website redevelopment project, finding us via a Google search and validated their choice by cross-referencing client reviews.

One of Henshaws’ unique selling point lies in the exceptional service they consistently deliver to their loyal trade client base, and they wanted to create a simple and straightforward ecommerce website to match this.

Through our initial meetings and discussion, we recommended a Shopify website.

Project goals

• Improve Henshaw’s online presence to ensure the business is easily discoverable by potential retail and trade customers
• Offer customers a new way to purchase products
• Convey a more professional and credible image
• Showcase Henshaw’s products products enabling potential customers to get a clear understanding of what the business offers.
• Target new retail customers – specifically the North West
• Align the website with the current branding and messaging of the business, ensuring consistency across all marketing channels.
• Make sure the new website has strong SEO to encourage organic growth

 

I also just wanted to say how impressive your team are and how many compliments we have had on the look of the website already! The communication throughout has been excellent and I am sure it will continue to be post launch going forward. We are so pleased we chose Pixel Kicks, so thank you to all involved in making Henshaws an e-commerce website!.

Rachel Shelley – Marketing Manager