Success Stories
Meanforme: A design-led Shopify store for a growing footwear retailer
320%
YoY increase in orders
65%
% of orders from social media
462%
Increase in sessions
The Website
Steve Tuite from Meanforme got in touch with us to enquire about creating an ecommerce website for his new shoe brand.
Steve has over 30 years’ experience working in the shoe industry for high street businesses, and this culminated in the creation of Meanforme, a new footwear brand with timeless design sensibilities and a genuine story to tell.
The initial ecommerce website launched with the “Meanforme Risedale” shoe available in leather and suede- with multiple sole and upper options. A key aim for the new Shopify site was to make sure that the brand, the personality, the history and most importantly the craftsmanship was showcased prominently.
The whole theme of the brand is footwear craftmanship – with every single pair being handmade in Portugal.
We created a photographic rich website with a clean and simple UX, putting the produce first and giving the customer a clear and familiar ecommerce experience.
Growing with the brand
When Meanforme first approached Pixel Kicks, the business was preparing to launch its first collection of handcrafted footwear. Since then, the brand has continued to grow, expanding beyond its original range to introduce a wider selection of men’s and women’s styles while remaining true to its commitment to traditional British shoemaking, premium materials and timeless design.
Over the past two years, Meanforme has established itself as a recognised name within the independent footwear market. New product launches, growing social media engagement and increased brand visibility have helped the business build a loyal customer base, with customers drawn to the brand’s unique combination of craftsmanship, quality and heritage.
The Shopify platform has provided a scalable foundation for this growth, making it easy for the Meanforme team to launch new collections, manage products and continue evolving the customer experience. As the business has expanded, the website has remained a central part of the brand’s success, helping showcase its story, products and values to an ever-growing audience.
Today, Meanforme continues to go from strength to strength, demonstrating how a strong brand, exceptional products and the right ecommerce platform can work together to support long-term growth.
