Meanforme
Overview
Meanforme Shoes are unique handcrafted footwear, created using traditional shoe making methods. We worked closely with them to create an uncluttered, photographic-rich Shopify ecommerce store.
The Website
Steve Tuite from Meanforme got in touch with us to enquire about creating an ecommerce website for his new shoe brand.
Steve has over 30 years’ experience working in the shoe industry for high street businesses, and this culminated in the creation of Meanforme, a new footwear brand with timeless design sensibilities and a genuine story to tell.
The initial ecommerce website launched with the “Meanforme Risedale” shoe available in leather and suede- with multiple sole and upper options. A key aim for the new Shopify site was to make sure that the brand, the personality, the history and most importantly the craftsmanship was showcased prominently.
The whole theme of the brand is footwear craftmanship – with every single pair being handmade in Portugal.
We created a photographic rich website with a clean and simple UX, putting the produce first and giving the customer a clear and familiar ecommerce experience.
Paid Social Media & PPC
After the launch of Meanforme’s website, Steve opted for ongoing Paid Social Media & PPC Support, kicking off with a Black Friday sale.
Meanforme had never tested a sale before, due to their premium products and the nature of their target audience. However, they wanted to try an exclusive, one-time sale for Black Friday.
The Strategy
One week prior, we ran brand awareness ads through Meta in order to raise awareness for the exclusive sale. These ads utilised interest-based targeting, lookalike audiences, and retargeting previous customers & people who have engaged with Meanforme before.
For Black Friday, we ran a conversion campaign targeting people who had browsed specific products during our brand awareness ads, as well as utilising catalogue ads to show the audience other products which they may also like.
For a low-budget campaign, the results were off the chart and so successful, that we up-scaled the ongoing campaign to enter new markets.
4682
%
ROI
47.84
%
ROAS
47.84
£
Made For Every £1 Spent
In the Press
To find out how we can help you get great results, give us a ring on: 0161 713 1700
Or email us at: [email protected]