The LK Group

Pixel Kicks was approached by The LK Group to modernise their online presence, starting with an in-depth website audit, followed by a brand refresh, and culminating in a complete website design and build.

Website Audit (Phase 1)

The initial engagement focused on understanding The LK Group’s existing digital presence through a comprehensive website audit.

Key Areas Covered

• Brand Consistency – analysed how consistently The LK Group’s branding was represented online.
• Website Experience – evaluated design, user experience, mobile responsiveness, and loading speed.
• SEO Visibility – conducted a SEMrush site crawl to assess rankings, domain authority, and backlink profile.
• Google Ads Review – assessed the effectiveness of current ad campaigns and budget utilisation.

Outcome

The audit highlighted areas for improvement, particularly in website usability, branding cohesion, and online visibility. These insights formed the foundation for subsequent branding and web development phases.

 

Branding Refresh (Phase 2)

Following the audit, it was clear that an updated brand identity would better position The LK Group in the market.

Key Deliverables

• Conducted a brand workshop to define core values and customer personas.
• Updated logo with refreshed typography and colour palette.
• Developed comprehensive brand guidelines (minimum 8 pages) covering digital and print use.
• Created new assets for social media profiles, ensuring brand consistency across platforms.

Impact

The refined branding set the tone for a modern, professional aesthetic that resonated with both existing and potential clients.

 

Website Design & Development (Phase 3)

The final phase involved designing and developing a fully bespoke website tailored to The LK Group’s needs.

Process

• User Experience (UX) – created clear sitemaps and user journeys using Octopus.do and FigJam.
• Design – developed multiple homepage concepts with detailed wireframes and full Figma mockups for both desktop and mobile.
• Development – built a custom WordPress site with a modular design for easy content management.
• Content Population – collaborated with The LK Group to populate the site with refreshed content and imagery.
• Training – provided comprehensive WordPress training, empowering their team to manage the website post-launch.

Technical Highlights

• Fully mobile-responsive design.
• SEO optimisation, including technical audits, keyword integration, and Google Search Console setup.
• Integrated Google Analytics (GA4) and CRM systems for lead tracking.

 

Results & Benefits

1. Enhanced online visibility and user experience.
2. Consistent brand identity across digital platforms.
3. Increased engagement through improved website structure and content.
4. Empowered internal team with the tools and knowledge to manage the website effectively.

 

A huge thank you to Pixel Kicks for their incredible support throughout this journey. We’re excited to announce that The LK Group is entering a bold new chapter with our official rebranding and website!

We’re immensely proud of our journey and just as excited about what lies ahead. Our fresh new look reflects growth, maturity, and our company’s modern vision while staying true to the values and commitment our customers know and trust.

Samantha Neden – Marketing Manager