The Mailing Room

The Mailing Room got in touch with us to discuss a revamp of their old and outdated website.

Goals

The goal was to create a professional and modern website to enhance brand perception and online presence, while also generating B2B inquiries through a structured user journey – with clear calls to action. Additionally, the website should facilitate direct sales of consumables, position TMR as a market leader, and subtly highlight its corporate social responsibility initiatives.

It should also be easy to edit within the CMS and built using existing brand guidelines and logo for consistency.

Technical

The design should be mobile-friendly, improving the Google PageSpeed Insights score from 21 to 70 or higher. It must deliver high scores on Google Core Web Vitals for both mobile and desktop, while also ensuring a simple, user-friendly page-building experience within the CMS.

Their ideal agency partner

The partnership should be based on openness and honesty, ensuring a professional delivery of services while fostering a long-standing relationship built on trust and collaboration.

The project

The redevelopment project was separated into two distinct phases:

Phase 1 – Improvements to the existing website

• Technical audit of existing site identifying any quick short-term wins
• Fixing issues with the current checkout
• Detailed audit of the existing written, photo and video content
• Facelift to make the website more presentable and improve the use journey

Phase 2 – Full New Website Design & Development

• Bespoke design and build of a new WordPress/ WooCommerce website