Tiddlywinks Nursery Group

Tiddlywinks Nursery Group is a family-run childcare provider based in Greater Manchester. The group operates eight day nurseries, caring for over 700 children daily, and runs five out-of-school clubs serving more than 185 children.

The nurseries offer high-quality, flexible, child-centered services, aiming to create a happy and engaging environment for children, and has received recognition for its outstanding childcare services, with all branches and out-of-school clubs achieving ‘Outstanding’ ratings from Ofsted in recent inspections.

Background

Tiddlywinks has experienced significant growth, and their existing website, originally set up by a freelancer, no longer meets their evolving needs. While the previous website served its purpose at the time, the company now requires a more professional, scalable, and future-proofed solution to support its ambitious expansion plans.

Objectives & Vision

During initial discussions, Tiddlywinks’ growth strategy was highlighted, emphasising the crucial role the website will play in attracting new enquiries and ensuring successful new launches. The key objectives for the new website include:

• Promoting new nurseries and after-school clubs as they are introduced, ensuring visibility and accessibility for prospective parents.
• Conveying Tiddlywinks’ core values and ethos, reinforcing their reputation for high-quality childcare.
• Driving enquiries to help increase occupancy rates from the current 80% to over 90%, supporting long-term business sustainability.
• Ensuring future scalability, allowing for seamless expansion as the company grows.
• Implementing a mobile-first design that significantly improves the Google PageSpeed Insight score
• Delivering an intelligent and user-centric design, crafted in alignment with the company’s brief, logo, and brand guidelines.